Āhuru by Bremworth: Where Nature Embraces Design
Bremworth proudly presents its latest collection: Āhuru, a luxurious carpet collection meticulously crafted in collaboration with talented New Zealand designers. Step into a world of warmth and cosiness, where the essence of New Zealand’s breathtaking nature, fauna, and flora come to life in a harmonious symphony of colours and textures.
ĀHURU (ah-hoo-roo) - Meaning "Warm and Cosy" in Te Reo
Āhuru is a soft plush pile with a velvety appearance that evokes luxury. It embodies the very essence of comfort and natural beauty. Each design within this collection has been inspired by nature in some way. From the rolling hills and majestic mountains to the vibrant native wildlife and enchanting flora, every hue in Āhuru tells a story of the land it hails from. This collection is a result of a collaboration with top New Zealand designers to bring you colours that suit every interior.
At Home with Nature
From the blanketing of moss underfoot to the nostalgia created by native flora and fauna, the seven colours of Āhuru represent Aotearoa. They represent home. This stunning colour palette was curated in collaboration with Emma Hayes (Emma Hayes Textiles), Liv Patience & Toni Brandso (Material Creative), Kristen Basra (Spatial Studio), and Annique Heesen (Gezellig Interiors).
The Natural Fibre Advantage
Āhuru carpets are made from 100% renewable wool fibres, highlighting Bremworth’s commitment to sustainability. Wool, a natural wonder, brings a multitude of benefits:
Easy to Clean & Maintain: The wool fibre's protective membrane acts as a natural stain resistant.
Naturally Anti-Static: Wool repels static charge, ensuring a comfortable and static-free environment.
Hypoallergenic: Wool fibres are not linked to allergic reactions, making them a safe choice for allergy sufferers.
Long-Lasting Beauty: Wool's unique spiral crimp provides natural bounce-back properties, ensuring your carpet remains beautiful for longer.
Fire Resistant: Wool is slow to burn, hard to ignite, and self-extinguishing, providing peace of mind with a Lifetime Fire Resistance Warranty*.
Soil Resistant: A Lifetime Soil Resistance Limited Warranty* guarantees your carpet stays clean and fresh.
Humidity Regulation: Wool helps to regulate humidity by naturally absorbing and releasing moisture, promoting a healthier indoor climate.
Soft Underfoot: Experience unmatched sensory comfort with the warm and comforting feel of wool underfoot.
Proudly Grown in New Zealand
Bremworth proudly sources its wool from New Zealand farmers, ensuring the highest quality and supporting local agriculture. The Āhuru collection stands as a testament to the natural beauty and resilience of New Zealand wool.
Durability and Environmental Excellence
Āhuru carpets are designed to last, backed by a 15-year Abrasive Wear Limited Warranty* and a Lifetime Manufacturer's Defects Limited Warranty*. The collection has achieved the highest ACCS Environmental Standard - ECS Level 4, and the highest ACCS Residential Performance Rating - REHDS6*, reflecting Bremworth’s dedication to both performance and environmental sustainability.
Insect Resistance
With a 15-year Insect Resistance Limited Warranty*, all wool carpets in the Āhuru collection are treated to deter insect and moth infestation, ensuring longevity and protection.
Embrace the Sensory Experience
Wool carpets provide an unmatched sensory experience, blending warmth, comfort, and luxury. Bremworth's Āhuru collection invites you to breathe easy, live beautifully, and step into a world where nature truly embraces design.
Discover Āhuru at the Bremworth Experience Store at Residium.
The Bremworth Experience Store at Residium is open 7 days a week. No appointment necessary. Quotes and orders can all be made in-showroom. Don’t forget to ask about samples!
Architects and Designers: To enhance your experience at the Bremworth Experience Store, make an appointment for a guided tour with Bremworth’s Tāmaki Makaurau design consultant Evona Lee at elee@bremworth.co.nz.